It's that time of year-- the 2014 BMW lineup is due to trickle into our dealership in Freeport, NY very soon and while redesigned new BMW models are nice, we often have a hard time giving up features we became so accustomed to in our current cars. Thankfully, with the next-generation X5, drivers will see the same qualities they adored, and then some.

The world's first Sports Activity Vehicle has seen many upgrades…

Last month we wrote about the availability of a new M Performance Power Kit that delivered a little extra boost to your BMW 335i.  Now the auto brand is back to the drawing boards to finish off a new power-improving add-on.

The Competition package will offer similar performance-boosting benefits as the Power Kit, but is compatible with the next-generation M5, M6, and the M6 Gran Coupe. The optional bundle takes the 2014 BMW models' 4…

When you think of where BMW and Mother Nature intersect, you most likely consider the ActiveHybrid 3 or 5. However, the auto brand's eco-friendly efforts extend beyond their hybrid lineup. Just recently, it has undertaken many endeavors to make the world a greener place to be, including a solar-powered partnership and a sustainability "hackathon."

Preparing for the welcoming of a few new BMW electric vehicles, the i3 and i8 plug-ins, the automaker is teaming?

Are you a BMW 335i driver in the Oceanside and Long Beach areas? With 300 horsepower and 300 lb-ft in torque, this sedan isn't slacking on power. But what if we told you that you could just as easily give those numbers a boost? With BMW's new M Performance Power Kit, your 335i will be a force to be reckoned with.

How does the kit work to improve the power, responsiveness, and sensation…

Those of you around the Hempstead and Long Beach areas have likely bought an iPod, iPhone, or Mac and noticed the proficiency of the Apple Genius Bar experts. Overseas, BMW is taking a page from Apple's book when it comes to approaching consumers concerning car technology. The team of BMW whizzes aims to make your experience buying a new BMW a more positive one.

The "BMW Genius Everywhere" program has been in trial phase...

Innovative automaker, BMW, has never been one to follow the crowd. That said, BMW has always been one to astutely study market trends and respond to the needs and wants of its valued customers.

Which is why, BMW is working on a self-driving vehicle like many other automakers. However, in conjunction with Continental, BMW has some very ambitious plans for its autonomous driving technology.

Specifically, by 2025, the Bavarian automaker is aiming to have its?

It's important to drive a vehicle in all sorts of conditions to make sure it can handle whatever the elements throw at you; which is why our favorite automaker, BMW, is known to test many of its new models in the snowy conditions of Northern Sweden.

Case-in-point the all-new 2016 BMW 7 Series which was recently captured, in spy shots, navigating frozen, Swedish terrain. Now, because the 7 Series in question won't be?

The BMW X5 SAV (Sport Activity Vehicle) has always been quite the popular choice for luxury drivers looking for more out of their new BMW model in the way of utility.

It also continues to be a favorite in the Freeport area and so, consequently, also of ours here at Hassel BMW. And, as such, we are continuously interested to hear of updates surrounding the forthcoming version of the X5, which currently, is quite limited?

The stylish and comfortable BMW 3 Series has been a big hit with drivers in the Freeport area and beyond ever since it first arrived in the new BMW lineup.

It also appears the appeal of the 3 Series extends even beyond our area, as for 22 times in a row, the well-known publication, Car and Driver has name the flagship compact auto to its coveted 10Best list.

Yes, you read that correctly, the popular?

Technology: these days, you can't escape it. And, whether you're of the opinion that this is a good or bad thing, it is the truth. Even present-day autos are outfitted with enough modern technology to make your home office jealous; and our favorite automaker, BMW, is no exception.

Personally, it's one of the things we at Hassel BMW love most about the models of the new BMW lineup: the available technology. And, now, another amazing innovation will be added to the list: in-vehicle WiFi.

That's right: currently available in Europe, and hopefully soon here in the…